What is serum?

A serum is characterized by its rapid absorption, for penetrating even the deepest layers of the skin, by its non-greasy finish and high concentration of active ingredients.

ACTIVE INGREDIENTS

The high concentration of active ingredients in these products means they are often difficult to formulate; that’s why you should look for products that include few active ingredients in high concentration, for effectiveness.

TEXTURE

It is essential that the texture of the serum is free from oils, so it can penetrate even the deepest layers of skin and leave a non-greasy finish that lets you apply a moisturizer or another treatment afterwards.

EFFECTIVENESS

The fundamental added value of serums is that they deliver a higher concentration of active ingredients, allowing us to obtain visible results faster.

TOLERANCE

One problem associated with a high concentration of active ingredients is that it can irritate sensitive skin. However, products like Vichy’s Liftactiv Serum 10 are designed for sensitive skin.

PLEASURE

It’s very important that even if the texture is oil-free it doesn’t leave the skin tight but rather velvety, like a second skin.

USAGE

Serums should be applied to clean skin to optimize the penetration of the active ingredients, either alone or before a daily treatment product, but always before.

MASSAGE

The Vichy Institute specializes in studies of the movements used when applying facial treatments and has designed a lifting effect application technique to increase the anti-ageing effects of the serum itself. This consists of applying a drop of the product and distributing it with both hands from the centre of the face outwards, in a sweeping, slightly upwards motion.

AGE

Serums are not exclusively for mature skin. There are different types of serum for different problems: antioxidant, moisturizing, nourishing, energizing, etc. You can use a serum at any age.

PRICE

We should bear in mind that serums can contain double the amount of active ingredients as a cream, giving better and faster results. This explains why they are sometimes more pricey than a cream.