MISSHA

MISSHA is a pioneering Korean beauty brand (K-beauty) founded in 2000 that focuses on delivering high-quality skincare and makeup at accessible prices. It is globally recognized for its "luxury quality for less" philosophy, often creating effective alternatives to high-end prestige product.

Missha operates on the belief that beauty products should be high-quality yet affordable, emphasizing the value of ingredients over expensive branding

• BB Creams & Base Makeup:
  • M Perfect Cover BB Cream SPF 42 PA+++: An iconic cult-favorite with over 100 million units sold. It combines high-coverage foundation, moisturizer, and sun protection in one step.
  • M Perfect Cover Serum BB Cream: A newer variation featuring fermented serum superfoods for 24-hour radiance and a "skin-like" finish.
  • M Magic Cushion: A convenient, buildable foundation compact favored for its lightweight feel.
• Time Revolution Line (Skincare):
  • The First Essence 5X: A best-selling brightening essence that hydrates and improves skin elasticity using extreme fermentation.
  • Night Repair Ampoule 5X: A highly effective probiotic-driven anti-aging serum often compared to luxury department store alternatives.
• Sun Care & Brightening:
  • All Around Safe Block Aqua Sun Gel: A lightweight, water-gel sunscreen known for its high hydration and invisible finish.
  • Vita C Plus Spot Correcting & Firming Ampoule: A 2-in-1 serum targeting dark spots and skin elasticity.