BEAUTY OF JOSEON

Beauty of Joseon is a viral Korean skincare brand that reinterprets traditional Hanbang (herbal medicine) wisdom for modern skincare routines. Inspired by the Gyuhap Chongseo, a 19th-century encyclopedia for women, the brand focuses on clean, gentle formulas that prioritize a healthy "lit-from-within" glow over heavy makeup

1. Relief Sun: Rice + Probiotics (SPF 50+ PA++++): Known as "the sunscreen that broke the internet," this chemical SPF applies like a lightweight moisturizer with no white cast or greasiness.
2. Glow Serum: Propolis + Niacinamide: A honey-like serum that targets large pores and inflamed skin. It contains 60% propolis extract and 2% niacinamide to brighten and soothe.
3. Dynasty Cream: The brand's first-ever product. It is a rich, multifunctional moisturizer with rice bran water and ginseng that firms and hydrates.
4. Revive Eye Serum: Ginseng + Retinal: A gentle but powerful treatment for fine lines. It uses stabilized retinal (faster-acting than retinol) and ginseng to improve elasticity without irritation.
5. Radiance Cleansing Balm: A sherbet-textured makeup remover that melts away impurities and SPF using rice bran and grain extracts